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Hypno, Sweet Shop end partnership

By Staff | Sep 30, 2011

Hypnocoffee will no longer offer its espresso and coffee service at the Sweet Shop Bakery.

Sweet Shop owner Pam Berry said both Hynocoffee and the bakery came to a mutual agreement to end their nearly month-long partnership.

Berry said that she realized after a short period of time that the two had different business models that weren’t complementary.

“Financially, neither of us was benefiting,” she said.

In a statement given to The Chronicle, Tony Williams, owner of Hypnocoffee, said that he appreciated the opportunity to work with bakery.

“I would like to thank the Shepherdstown Sweet Shop for allowing us to put our espresso and coffee service into their establishment,” he said.

Williams described Hynocoffee’s plans to move forward at its primary King Street location.

“Our customers have always loved the intimate space on King Street, and during the month that the espresso and coffee bar were moved, we remodeled the space to house not only our hand-brew coffee bar and espresso service but also formatted in some space for light fare,” he said.

Both Williams and Berry acknowledged what they have learned from their brief venture.

Berry said the bakery plans to continue to serve a simplified version of their pastry and baked goods menu along with their previous coffee selection.

“We’re going to focus on our better quality items,” she said

According to Williams, Hynocoffee will now offer bagels from Winchester City Bagel and Krumpe’s Donuts from Hagerstown.

“Even this slight addition to our offerings will hopefully draw in more customers that maybe needed another reason to visit us,” he said.