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Shop Talk explores Radioheart Media

By Staff | Aug 3, 2018

CHARLES TOWN — Generation Eastern Panhandle, a local chapter of Generation West Virginia, hosted its first Shop Talk on July 28, featuring local entrepreneur Mark Guiney, owner of Radioheart Media in Charles Town.

According to its Facebook page, Generation Eastern Panhandle seeks to cultivate the community of young professionals and leaders living and/or working in Jefferson, Berkeley and Morgan counties. The goal of the organization is to attract and retain young talent in all professions throughout the area.

A 2009 graduate of Jefferson High School, Guiney is also a graduate of West Virginia University, where he majored in biology with a minor in Spanish.

“I don’t want to be a biologist,” Guiney said with a laugh, but mentioned he studied biology because of his role models growing up. “I never had a good creative role model. I always had grounding in the sciences.”

After graduation, Guiney taught at St. Joseph’s School in Martinsburg for three years, before deciding to pursue a totally different, creative path. He traveled to Indiana where he served in an eight-month internship, to learn how a creative small business is run.

After his internship experience, Guiney said he came back to Jefferson County, because it’s where his family is.

“I came back with enough tools to get started,” he said. Guiney’s business helps people use modern technology to tell stories in a beautiful and moving way, and focuses on two business models — podcasts and videos. Radioheart Media offers in-house recording facilities for podcasts, as well as editing and production of off-site podcasts and videos.

“Podcasts are semi-regular,” Guiney said. “Video work is often feast or famine. Having both is nice.”

Currently, Radioheart Media is partnering with Nick Day Photography. Over the next few weeks, Guiney will capture video of unique areas across West Virginia for a new feature dubbed “Up the Holler.”

“This state has amazing stories that need to be told. Hopefully this will be the first season of a continuing series,” Guiney said, mentioning the episodes will be posted on YouTube and Facebook.

In the initial launch, the Metropolitan Billiard Parlor in Morgantown, Moundsville, the Greenbank Observatory and Brewstile and a brewery and hostile combination in Elkins will be featured, according to Guiney.

“It’s the American story that’s squirreled away,” Guiney said about the project. “We just have to do, and see what happens.”

In the meantime, Radioheart Media will continue to offer podcast and video services in need of its technological and production tools.

“For me the question is, ‘Where is the niche I can fill by being unique and interesting, but still give value to people?’ West Virginia offers that,” Guiney said of his business.