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Warming Hands and Hearts Campaign successful

By Staff | May 25, 2015

After noting the number of area families struggling to pay rising utility bills this past winter, the United Way of the Eastern Panhandle (UWEP) once again asked the community to help provide much needed assistance through their Warming Hands and Hearts (WHH) Initiative with Roach Energy/ROCS and the Department of Health and Human Resources.

The 2015 Warming Hands and Hearts Initiative ran from January through March. It stretched donated dollars to help as many area families as possible. Additional dollars for heating and utility assistance were provided from the Department of Health and Human Resources (DHHR) and many charitable and faith-based organizations. This year the initiative provided 49 families assistance with heating bills totaling $6,858.55.

The United Way of the Eastern Panhandle (UWEP) continues to manage the WHH fund with no administrative fees or overhead charges. Every dollar raised has been passed on to the community!

During the three-month period from January to March, ROCS Convenience Stores offered a “One-Cent Wednesday” promotion whereby each ROCS location in West Virginia donated one cent per gallon of gasoline sold. The “One-Cent Wednesday” initiative was established to fund community development projects and donations to a number of local charities. Roach Energy also contributed one cent per gallon of oil or propane that their customers purchased when requesting a delivery from their Warming Hands and Hearts trucks. Additionally, those customers who “Liked” ROCS or Roach Energy on Facebook during this time helped add to the contributions by incenting Roach to donate $1 for every new fan. In all, total funds donated came to $7,392.

Pete Mulford, UWEP CEO, said of the project, “This initiative provides vital assistance for local residents who are having trouble paying their utility bills to keep the heat on during the winter months. The United Way of the Eastern Panhandle is proud to coordinate this strategic partnership with ROCS and DHHR. We are very pleased with this year’s results and the commitment of our communities.”

Warming Hands and Hearts goes beyond financial assistance by providing a case manager who contacts the utility company on behalf of the client. Negotiated payment arrangements and financial management information are also provided through the initiative.